![]() YouTube is now the world's second largest search engine and the new TV platform for millennials. Appreciate the challenges involved in marketing and managing entertainment and sports in a world of rapidly changing technology.Examine concepts and management principles unique to these industries.Learn about key strategic issues across the entertainment and sports business landscape.Build a framework for understanding entertainment and sports marketing strategies.The goal of this intensive full-day program is to help you: Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment. Explore business frameworks including finance, marketing, strategy, and economics. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports.ĭuring this 3 week intensive full-day program, gain insight into the ever-changing business of entertainment, media, and sports. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports and culminates with final team projects in which students develop solutions for a company business. ![]() Classes have been specifically designed for high school students based on Anderson's graduate and summer undergraduate classes. This program is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. Explore the evolution of these global trends this summer at the Business of Entertainment, Media, and Sports Program. This phenomenon is reflected in worldwide coverage of mega-events from the Olympics and the World Cup, to top-grossing movies and concerts of international superstars. The multi-billion dollar industries of entertainment, media, and sports have become increasingly global.
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